Ansel Adams' "Fiat Lux" and the Visual Rhetoric of Berkeley in the 1960s
General Catalog Course Title:
Freshman Seminar
Terms Offered:
Fall 2012

The Fiat Lux book is a classic example of a corporate publicity brochure on grand scale.  What image of the University of California, and more specifically, what image of UC Berkeley, is projected through Adams’s Fiat Lux portfolio?  How are Adams’s photographs rhetorical—in other words, how do they persuade us of their vision?  We will explore these and related questions by contextualizing Adams’s work, seeing it alongside other portfolios of photographs depicting UC Berkeley, California and the US from roughly the same period.

For more detailed information about classes, please visit the UC Berkeley Online Schedule of Classes.