Cultural History of Advertising
General Catalog Course Title:
Cultural History of Advertising
Terms Offered:
Spring 2016
Spring 2015
Spring 2014
Spring 2013
Spring 2012
Course Thread: 
Cultural Forms in Transit
Course Thread: 
Visible Language
Instructor: 
Retzinger, Jean
Instructor: 
Timke, Ed

Introduction to the history of advertising and the roots of consumer culture in the United States. Presents contrasting approaches to the study of advertising and the analysis of advertising themes and images.

For more detailed information about classes, please visit the UC Berkeley Online Schedule of Classes.